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THE BRANDING

Built to Save.
Designed to Last.

The visual identity behind every deal, discount, and dollar saved on CouponsCrew.

CouponsCrew was built on a simple idea: finding a verified deal should take seconds, not tabs. Our design reflects that — clean, fast, and built for people who shop with intent. Every color, typeface, and logo file on this page exists to make that experience consistent across every platform we touch.

OUR STORY

From Discounts to a Better Tomorrow

CouponsCrew started with a simple idea — to make online shopping more affordable and accessible for everyone in India. Today, we're proud to help thousands of shoppers save every day with verified coupons, handpicked deals and real savings.

OUR MISSION

Help every shopper save more on every purchase.

OUR VISION

Become India's most trusted coupon and deals platform.

OUR VALUES

Core principles guiding our community

Trust
Transparency
Customer First
Innovation
Community

CouponsCrew in Numbers

10,000+

Coupons Verified

Tested before they go live

500+

Partner Brands

From Amazon to Zomato

92.4%

Coupon Success Rate

Codes that actually work

50,000+

Happy Users

Trust Our Platform

DESIGN SYSTEM & PALETTE

Brand Colors

Colors that carry the weight of trust and action. Designed for maximum accessibility and modern aesthetic consistency.

Primary Identity
#5C3BCC

CouponsCrew Violet — Primary

Innovation & Trust

Core Brand Anchor • High Contrast
#FF5722

Savings Amber — Accent

Energy & Action

#0F0F1A

Deep Ink — Dark

Text & Headings

#F4F4F6

Soft Cloud — Background

Surfaces & Cards

#2D2D45

Dusk Navy — Secondary Dark

Card Backgrounds & Footer

#3B82F6

Trust Blue — CTA & Links

Action & Link Highlights

CouponsCrew's color system is intentional. The primary violet signals clarity and confidence. Savings Amber draws the eye to actions that matter — deals, CTAs, and offer highlights. No person or partner may alter these combinations or substitute alternate colors when representing the CouponsCrew brand in any creative material.

Supporting design elements may use a wider palette, provided the overall visual output does not dilute or contradict the primary brand identity defined here.

TYPOGRAPHY

Brand Typography

The typeface behind every headline, label, and line of copy.

Primary Font

Inter

Our brand uses modern & clean typography.

Aa
Inter Bold (700)Headings
Inter SemiBold (600)Subheadings
Inter Regular (400)Body & Copy

Full Character Set Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Font Policy Copy

Inter is used across all CouponsCrew digital surfaces — headings, body copy, UI labels, and metadata. It is open-source and available via Google Fonts. For printed materials or external brand partnerships, Inter must remain the primary typeface. Decorative or alternate fonts are only permitted in contexts where the CouponsCrew wordmark is not present.

DOWNLOADS

CouponsCrew Logos & Brand Assets — Quick Downloads

Download the right file for every surface.

Primary Logo (Light)

Primary Logo (Light)

Download
Logo (Dark)

Logo (Dark)

Download
Icon Only

Icon Only

Download
Wordmark Only

Wordmark Only

Download
Favicon

Favicon

Download

By downloading or using any CouponsCrew brand asset, you agree to follow the usage guidelines on this page and our Terms of Use. CouponsCrew reserves the right to update or revoke usage permissions at any time. For press inquiries or partnership use, email: couponscrew@gmail.com

RULES & STANDARDS

Usage Guidelines

Consistency is how trust is built.

For placements smaller than 120px wide, use the CouponsCrew icon mark rather than the full wordmark. This preserves legibility and brand clarity at small sizes — a compressed wordmark loses definition and reflects poorly on both the brand and the publisher using it.

When placing the logo on photography or textured backgrounds, always use the white or dark logo variant, and ensure sufficient clear space around all sides equal to the height of the "C" in CouponsCrew.

Do's and Don'ts

How you use our brand matters — to us and to every shopper who trusts it.

Please Do

  • Use only the logo variants provided on this page
  • Use the CouponsCrew icon mark when space is tight or the wordmark cannot be reproduced clearly
  • Include the tagline "Every Deal. Verified." wherever the logo is published, except:
    1. Print materials where the tagline reduces below readable size
    2. Brand collaboration creatives where only the logo is required
    3. Tab/favicon representations of the brand
  • Maintain the original aspect ratio of every logo file at all times
  • Use the approved color combinations defined in the Brand Colors section above

Please Don't

  • Rotate, flip, or alter the direction of the logo
  • Surround the logo with competing visual elements that reduce contrast or legibility
  • Change any color in the logo outside the combinations defined on this page
  • Use outdated or unofficial versions of the CouponsCrew logo
  • Publish CouponsCrew brand assets on design portfolio platforms (Dribbble, Behance, etc.) without written permission from the CouponsCrew team
  • Apply filters, gradients, drop shadows, or watermarks over the logo — partially or fully
  • Stretch, squash, or distort the logo in any dimension
COMPONENTS

Brand Elements

Key UI elements inspired by our brand design language.

SAVE MORE

Coupon Ticket

UPTO 80% OFF

Offer Badge

Electronics

Category Chip

Verified

Deal Badge

"Design at CouponsCrew is not a department — it is a discipline applied to everything we publish, every deal we verify, and every page a shopper lands on. What you see here is the foundation. It is not static."

For questions about brand usage, partnerships, or media kit requests:

couponscrew@gmail.com

Let's Build a Smarter Shopping Experience Together

Partner with CouponsCrew and reach millions of smart shoppers. Let's create more savings, more smiles.